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Are Marketing Certifications Worth the Investment?
With an increasing demand for skilled marketers, more professionals are considering investing in marketing-related certifications to set themselves apart from the competition and advance their careers.
But are marketing certifications worth it? How much value does a marketing certification offer? In this article, we’ll explore the benefits of making that investment and help you decide if it’s the right choice for you.
The Pros and Cons of Pursuing a Marketing Certification.
An industry-recognized marketing certification can open up new career opportunities, help you get a promotion, or allow you to start a marketing consulting business.
However, it might not be worth investing in if you don’t plan on using the skills you learn or are working in a function or for a company that doesn’t require or recognize a marketing certification.
What Is A Marketing Certification
A marketing certification is an industry-recognized credential demonstrating your marketing knowledge and expertise.
Certifications are available from various sources, including professional organizations such as the American Marketing Association and universities.
Depending on the program, certifications may cover different aspects of marketing, such as digital strategy or content marketing. Or specific skills like email marketing or search engine optimization.
Sample Marketing Certification Companies
- Coursera – 5,400+ courses, Professional Certificates, and degrees from the world’s leading institutions.
- LinkedIn Learning – Digital learning platform that offers thousands of courses, videos, and tutorials to help you develop in-demand skills.
- EdX – A provider of world-class online courses and certifications created by Harvard and MIT with courses from other top programs too.
- American Marketing Association – AMA offers training, education, and networking opportunities to marketers worldwide.
Further reading – “Best Marketing Certifications on Coursera.”
Overview Of The Benefits And Drawbacks Of Pursuing A Marketing Certification
General Benefits of a Marketing Certification
One of the main benefits of pursuing a marketing certification is that it can help you stand out in the job market or advance your career. Certified professionals often have greater job security, are eligible for promotions, and may receive higher salaries.
Additionally, marketing certifications can provide you with the knowledge and skills to start your own business or work as a consultant for companies needing marketing expertise.
However, many marketing certifications aren’t cheap, and obtaining one can take significant time, effort, and money.
But there are great free or limited investment marketing certification programs that take 3-6 months. And the majority of the time, the investment is worth the return.
7 Benefits of a Marketing Certification
1. Demonstrates knowledge and experience in the field.
With a marketing certification, you can showcase your knowledge and expertise in the field, making you more attractive to potential employers.
2. May create access to a higher salary or more opportunities for professional development.
Certifications may make you more eligible for promotions and higher salaries if you’re searching for a new job.
3. Gain credibility as a marketing expert.
As a marketing expert, certification can help establish credibility and trustworthiness.
4. Enables networking with other professionals in the field.
Through certifications, you may connect with other marketing professionals and participate in conferences, workshops, and other events related to the field.
5. Provides a competitive advantage in the job market.
The job market is hot and highly competitive. A certification can help you stand out from the competition and give you a better chance of getting hired.
6. Gives access to industry tools and resources.
Certifications often provide access to industry tools and resources that can help you develop your skills and stay up-to-date with the latest trends.
7. Can open up new career opportunities and pathways.
Earning a certification may provide access to positions in departments or organizations that weren’t previously available and additional training and development opportunities.
6 Reasons Against Pursuing a Marketing Certification
Depending on your career goals, pursuing a marketing certification may not be the right choice for you.
For example, if you’re in an entry-level position or just starting your marketing career, honing your skills and gaining hands-on experience might be more beneficial.
Also, obtaining a certification might not be worth the effort or money if you already have a wealth of knowledge and experience in the field.
1. Requires investment of time, money, and energy.
A recognized marketing certification program can cost anywhere from $500 to $3000 and may require several months of commitment. Think about it. A quality certification recognized by marketing professionals SHOULD be an investment in time and money.
2. Different certification programs may not be recognized universally.
Speaking of recognizing, specific marketing certifications may not be accepted or recognized universally or even within certain organizations. Do your research before committing to a program.
3. Does not guarantee employment or promotion.
Even if you complete a marketing certification program, that does not necessarily guarantee employment or promotion. Therefore, before committing to the program, you should always evaluate the benefits of pursuing certification for your particular career goals and objectives.
4. Additional certification may not give any notable advantages in the job market.
Some companies may value experience over certification. And depending on the industry and type of job you are looking for, obtaining a certification may not give you a short-term competitive advantage.
5. Certification may not be necessary for most positions in the field.
For some positions, having a certification may not be necessary at all. Depending on the job and level of responsibility, experience in marketing may be more valuable than a certification.
6. Some companies may not recognize the particular certification.
Although this is rapidly changing, some organizations still do not recognize certifications for marketing positions. As a result, those organizations are missing out on qualified professionals, but it is something to keep in mind when considering a marketing certification.
How Long Does It Take To Get A Marketing Certificate
The amount of time it takes to earn a marketing certification varies depending on the marketing certification program. Generally, most programs require at least two months of study, although shorter certifications are available if you’re looking for quick certification.
What Can I Do With A Marketing Certificate
A marketing certificate can open doors to many career opportunities in marketing. These include roles such as digital marketing strategist, product manager, market research analyst, content specialist, and social media manager.
With a marketing certification, you can also start a marketing consulting business. Many consultants are experts in a specific marketing niche, such as SEO, content marketing, or social media.
Additionally, some certifications provide access to exclusive professional networks, job boards, and mentorship programs.
For example, Facebook connects you with the Meta Career Programs Job Board with over 200+ U.S. employers post-completion of their Coursera certificate programs.
Additional Considerations Before Committing To A Marketing Certification Program
Before committing to a marketing certification program, it’s essential to consider the cost of the certification, how long it takes to complete it, and if the certification is recognized in your industry. It’s also a good idea to research the job market and determine if certifications are necessary for the positions you’re interested in.
So, research various programs to determine which suits your needs and goals. Speak with experts in the industry to hear their unbiased perspectives on the value of certifications.
Additionally, look into any additional resources and benefits the certification program offers. Finally, consider if the program’s cost is worth it for you in terms of time, money, and energy.
Key Take-Aways: Are Marketing Certifications Worth It
In conclusion, marketing certifications can be a great way to boost your résumé and give you the skills and knowledge needed to excel in the field. However, it is important to consider all factors before committing to a program.
There are many benefits to pursuing a marketing certification, including having access to exclusive professional networks, job boards, and mentorship programs.
However, certifications may not be necessary for all positions, and it’s essential to research the job market and determine if certifications are necessary for your desired position.
Additionally, consider the cost of the certification program, how long it takes to complete it, and whether or not it is recognized in your industry before committing to a program.
By researching various certification programs and consulting experts in the industry, you can decide if getting a marketing certification is worth it.