5 Best Marketing Analytics Courses on Coursera 2023

Learn how to measure performance, set goals, and optimize your marketing campaigns with these marketing analytics courses

Quick List of the Best Marketing Analytics Courses on Coursera

Coursera is one of the best online course platforms for anybody looking to master the art of marketing. With its extensive online marketing courses and programs, Coursera offers something for everyone – from beginners to experts.

Below you’ll find a quick list of the 5 best marketing analytics courses on Coursera. These courses are not ranked. Instead, it’s a simple list of the best marketing analytics courses based on our research and experience.

And if you scroll down, we’ve provided detailed information for each online marketing course.

  1. Marketing Analytics – Offered by the Darden School of Business
  2. Marketing Analytics Foundation – Offered by Meta
  3. Customer Analytics – Offered by Wharton Business School
  4. Digital Marketing Analytics in Practice – Offered by the University of Illinois at Urbana-Champaign
  5. Assess for Success: Marketing Analytics and Measurement – Offered by Google

What is Coursera

Marketing analytics courses are becoming a popular way to advance your career. Coursera is one of the best platforms for marketers to learn the latest marketing analytics skills and best practices. 

You can strengthen your career with Coursera’s best-in-class marketing analytics courses. 

Coursera offers a range of courses, certifications, and specializations. Their courses range from Customer Analytics to Meta Marketing Analytics and Digital Marketing Analytics in Practice. 

Plus, they offer industry-leading marketing certifications in as little as 6-months.

MasterTrack Certificates – Open new doors with graduate-level learning

University Certificates – Accelerate your growth with graduate-level learning

Courses and Specializations – Courses You Can Complete in a Day

So, whether you’re looking to get started in marketing analytics or you’re looking to take your skills to the next level, Coursera has the best courses for you.

Marketing Analytics Career Outlook

Before taking online marketing analytics courses on Coursera, keeping up with the growing demand for analytics professionals may be challenging.

However, by taking these courses, you can gain the skills and knowledge necessary to provide insights that can inform marketing decisions and stay competitive in a rapidly changing market.

  • The employment outlook for management analysts, including marketing analysts, is projected to grow 11% from 2021 to 2031 (much faster than all other occupations).
  • By taking online marketing analytics courses, you can position yourself to take advantage of this growth and pursue opportunities in the field.
  • The increasing use of automation and machine learning in data analysis will likely create new opportunities for professionals with a background in marketing analytics.
  • By staying current with industry trends through online courses, you can enhance your skills and remain competitive in the job market.

Taking online marketing analytics courses on Coursera can improve your career progression by providing the necessary skills and knowledge to analyze data and inform business decisions. In addition, it can position you to take advantage of the growing demand for marketing analysts in the job market. 

Additionally, online courses can help you stay current with industry trends, ensuring that you remain competitive and up-to-date.

Best Marketing Analytics Courses On Coursera (Detailed)

*All numbers are reflective of the date of publication.

1. Marketing Analytics – Offered by the Darden School of Business

Why we like this marketing analytics course

  • Learn from a top professor from the highly-ranked Darden School of Business at the University of Virginia.
  • You’ll learn to measure, manage and analyze marketing performance to maximize effectiveness and return on investment (ROI).

Course Details

  • Over 314,795 students enrolled.
  • 4.7 out of 5 stars with 6,200 ratings.
  • Earn a Shareable Certificate upon completion.
  • 100% online. Start and learn on your schedule.
  • 16 hours to complete.

Course Description

Organizations have access to a wealth of data about consumer choices but often need help to make better decisions with it. Plus, marketers are increasingly expected to use analytics to inform and justify their decisions. In this course, you will gain the skills to deliver insights into customer preferences and trends that can be utilized for future marketing and business decisions.

Topics covered include:

  • Building and defining a brand architecture.
  • Measuring the impact of marketing efforts on brand value over time.
  • Calculating customer lifetime value and using that information to evaluate strategic marketing alternatives.
  • Designing basic experiments to assess marketing efforts and invest marketing dollars effectively.
  • Setting up regressions, interpreting outputs, exploring confounding effects and biases, and distinguishing between economic and statistical significance.

This course will teach you to measure brand and customer assets, understand regression analysis, and design experiments to evaluate and optimize marketing campaigns. 

It’s perfect for marketers that want a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources.

2. Marketing Analytics Foundation – Offered by Meta

Why we like this marketing analytics course

  • Learn from industry experts in marketing analytics.
  • Get the foundational knowledge needed to start your analytics career.

Course Details

  • Over 45,824 students enrolled.
  • 4.8 out of 5 stars with 1,333 ratings.
  • Course 1 of 6 in the Meta Marketing Analytics Professional Certificate.
  • Earn a Shareable Certificate upon completion.
  • 100% online. Start and learn on your schedule.
  • 11 hours to complete.

Course Description

This course serves as a foundational introduction to marketing analytics. You will learn basic marketing principles and analytics’ role in digital marketing. You will also know how data is collected and managed for marketing and the basic privacy regulations governing online marketing.

Throughout the course, you will understand marketing analytics comprehensively and learn how to use it to inform marketing action. By the end of the course, you will be able to navigate Google Analytics and Meta Ads Manager reports and understand how to incorporate data into your marketing efforts.

This course suits learners with no marketing or data analysis experience but with basic internet navigation skills and a desire to learn.

Topics covered include:

  • Describe how data and measurement inform a marketing action.
  • Describe the basic principles of marketing.
  • Identify why measurement and analytics matter in digital marketing.
  • Describe how data is collected and related to digital marketing.
  • Explain the significance of the privacy regulations that govern the online marketing space.
  • Describe the Meta pixel and how it is created on the Meta platform.
  • Describe how information is recorded on mobile devices.
  • Explain how an API connects data captured offline to an online platform.
  • Finally, describe common platforms for online data management and evaluation.

This course will provide a solid foundation for incorporating data into your marketing efforts, regardless of your current marketing and analytics experience.

3. Customer Analytics – Offered by Wharton Business School

Why we like this marketing analytics course

  • You can learn from four of Wharton’s top marketing professors.
  • You will have a comprehensive understanding of customer analytics and how it can be used to inform business decisions.

Course details

  • Over 250,000 students enrolled.
  • 4.6 out of 5 stars with 11,222 ratings.
  • Course 1 of 5 in the Business Analytics Specialization.
  • Earn a Shareable Certificate upon completion.
  • 100% online. Start and learn on your schedule.
  • 12 hours to complete.

Course description

You will gain an overview of key areas of customer analytics, including descriptive, predictive, and prescriptive analytics. You will also learn how to apply consumer insights to real-world business practices. This course is an excellent opportunity to gain the skills you need to take your career to the next level.

Topics covered include:

  • Describe the major methods of customer data collection used by companies.
  • Understand how this data can inform business decisions.
  • Describe the primary tools used to predict customer behavior.
  • Communicate critical ideas about customer analytics and how the field informs business decisions.
  • Finally, discuss the history of customer analytics and the latest best practices at top firms.

This course is an excellent fit for marketers who want to understand customer analytics and how it informs business decisions.

4. Digital Marketing Analytics in Practice – Offered by the University of Illinois at Urbana-Champaign

Why we like this marketing analytics course

  • Gain a step-by-step approach to planning, collecting, analyzing, and reporting digital marketing data.
  • Learn from a highly rated and reviewed instructor (4.7 out of 5).

Course details

  • Over 117,699 students enrolled.
  • 4.5 out of 5 stars with 3,100 ratings.
  • Course 4 of 7 in the Digital Marketing Specialization.
  • Earn a Shareable Certificate upon completion.
  • 100% online. Start and learn on your schedule.
  • 20 hours to complete.

Course description

Digital marketing requires a balance between art and science, with the effective use of data analytics being a key component of success. This course provides a foundation in web analytics and explores how to use data to solve real-world marketing challenges.

As the second course in a two-part series of complementary courses, Digital Marketing Analytics in Practice focuses on the practical skills and abilities required for success in today’s digital business world.

Topics covered include:

  • Identify the most suitable web analytic tools for specific needs
  • Understand valid and reliable methods for collecting, analyzing, and visualizing web data
  • Utilize data to make informed decisions for agencies, organizations, or clients.

This course is part of the suite of online programs the Gies College of Business offers, including the iMBA and iMSM. With a focus on practical skills and the application of data analytics to real-world challenges, this course is ideal for anyone seeking to develop their digital marketing skills and stay competitive in the ever-changing digital landscape.

5. Assess for Success: Marketing Analytics and Measurement – Offered by Google

Why we like this marketing analytics course

  • Learn how to develop stakeholder presentations and reports to communicate the progress of a marketing campaign and important insights.
  • Develop metrics against goals and make adjustments to a marketing budget.

Course details

Course description

The Marketing Analytics and Measurement course is the fifth in the Google Digital Marketing & E-commerce Certificate program. This course is designed to help digital marketing and e-commerce professionals analyze data from various sources and use it to gain customer insights. By the end of this course, you’ll be equipped with the skills necessary to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools.

Google employees working in the field will guide learners through hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showcasing some of the best tools and resources used on the job. No previous experience is necessary.

Topics covered include:

  • Planning and allocating marketing budgets
  • Understanding the unique role of performance goals and KPIs in marketing campaigns
  • Utilizing tools like Google Analytics and Google Ads to measure website and ad campaign performance
  • Determining the ROI or ROAS of a marketing project
  • Preparing, conducting, and analyzing A/B tests to optimize marketing campaigns
  • Applying spreadsheet features like sorting, filtering, and pivot tables to prepare data for sharing
  • Creating charts in spreadsheets for visualizing metrics

By the end of this course, you’ll be able to effectively plan and allocate marketing budgets, use key metrics to measure website and ad campaign performance and analyze A/B test results to optimize marketing campaigns. 

You’ll also be able to use spreadsheets to prepare and visualize data for presentations to stakeholders.

Wrapping Up: Best Marketing Analytics Courses on Coursera

Whether you’re a beginner or an experienced marketer, there are plenty of options on Coursera to help you hone your skills.

These courses will provide the knowledge needed to analyze successful marketing campaigns in today’s competitive world, from digital marketing to customer analytics. And with your Coursera free trial, you have nothing to lose.

Coursera FAQ

Is Coursera Free

Yes, many courses on Coursera are free. You can audit them or pay to earn a verified certificate upon completion.

Are Coursera certificates worth it?

Yes. Earning a certificate isn’t just about the piece of paper but the skills you gain and demonstrate. Plus, having a verified certificate from a top-tier institution like Coursera can be great for your resume or portfolio.

Are Coursera courses recognized?

Coursera is an internationally recognized platform, and its certified courses are well-respected in many industries. Some employers may even accept these credentials as proof of expertise. Plus, you can earn a certificate from some of the best universities in the world, including Stanford University and Princeton University.

How to audit a Coursera course

Enroll in the course you’d like to audit and select the audit option. You won’t be able to submit assignments or earn a certificate, but you will be able to access most of the course content.

How to cancel Coursera

You can cancel your Coursera subscription at any time. First, log into the website, go to your profile page, and select “My Purchases.” From there, you will see an option to cancel your membership.

Whether seeking to learn new skills or demonstrate expertise, Coursera offers a wide range of best marketing courses to help you reach your goals. Get started today with a free trial.

Disclosure: Some of the links in this post are affiliate links. I will receive a small commission if you purchase from Coursera, but your experience will not change.

Stewart Swayze
Stewart Swayze
Stewart Swayze is the Founder and Chief Editor of The Weekly Consult. He's a B2B Marketing Consultant that supports large companies and private equity firms. He conducts market research, collects VOC, and creates go-to-market strategies. Stewart also conducts commercial due diligence projects for private equity firms. He's lived, traveled, and worked all over the world. In his spare time, he enjoys trail running, walking his dog, dinners with his family, and woodworking.

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