9 Best Marketing Courses on Coursera (2023)

Become an expert in no time with Coursera's top-notch online marketing courses

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best marketing courses on Coursera

Quick List of the Best Marketing Courses on Coursera

Coursera is the best educational platform for anybody looking to master the art of marketing. With its extensive online marketing courses and programs, Coursera offers something for everyone – from beginners to experts.

Below you’ll find a quick list of the 9 best marketing courses on Coursera. These courses are not ranked. Instead, they are a comprehensive list of the best marketing courses overall.

And if you scroll down, we’ve provided detailed information for each online marketing course.

But if you’re only looking for a certification, read our article on the 8 Best Marketing Certifications on Coursera.

  1. Introduction to Marketing – Offered by Wharton Business School (UPenn)
  2. Foundations of Digital Marketing and E-commerce – Offered by Google
  3. Marketing in a Digital World – Offered by the University of Illinois
  4. Introduction to Social Media Marketing – Offered by Meta
  5. Social Media Management – Offered by Meta
  6. Google SEO Fundamentals – Offered by the University of California Davis
  7. Advanced Search Engine Optimization Strategies – Offered by the University of California Davis
  8. Customer Analytics – Offered by Wharton
  9. Marketing Analytics – Offered by the University of Virginia

What is Coursera

Online marketing courses are becoming popular as a way to advance your career. Coursera is one of the best platforms for marketers to learn the latest marketing trends and best practices. 

You can build your digital marketing career with their best-in-class digital marketing courses. 

They offer a range of courses, certifications, and specializations. Their courses range from fundamental digital marketing concepts to advanced data analysis and content strategy strategies. 

Plus, they offer industry-leading certifications that you can obtain in as little as 6-months.

  • MasterTrack Certificates – Open new doors with graduate-level learning
  • University Certificates – Accelerate your growth with graduate-level learning
  • Courses and Specializations – Courses You Can Complete in a Day

So, whether you’re looking to get started in digital marketing or you’re looking to take your skills to the next level, Coursera has the best courses for you.

Digital Marketing Careers with Coursera

Coursera allows you to launch a new digital marketing career in as little as 6 months. And according to Coursera, there are currently over 146,460 digital marketing job openings and a projected 10-year growth rate of +21.5%. 

If you’re looking to get into the digital marketing industry or want to take your skills to the next level, Coursera has the best marketing courses. 

So, don’t let learning a new skill hold you back. Start, switch, or advance your career with online courses from Coursera.

Best marketing courses on Coursera

Best Marketing Courses on Coursera (Detailed)

*All numbers are reflective of the date of publication.

1. Introduction to Marketing – Offered by the University of Pennsylvania Wharton School of Business

If you’re new to marketing, you should start with this course. It will provide a comprehensive introduction to marketing fundamentals and best practices.

Why we like this marketing course

  • Learn from some of the best marketing professors in the world
  • Get a comprehensive introduction to marketing concepts and best practices
  • Take the course at your own pace and learn on your schedule
  • Finish with a Capstone Project that solves a real business problem

Course details

  • University of Pennsylvania (Wharton) is ranked No. 1 (tie) in Best Business Schools by US News & World Report.
  • 330,000+ students enrolled.
  • 4.8 out of 5 stars with over 12,000 ratings.
  • Earn a Shareable Certificate upon completion.
  • 100% online. Start and learn on your schedule.
  • 10 hours to complete.

Course description

Wharton’s top-ranked marketing department offers this course, taught by three distinguished faculty. The course covers three core topics: branding, customer centricity, and go-to-market strategies.

  • Developing Brand Equity: How to create a lasting impression with your customers.
  • Creating Customer-Centric Strategies: Understand the best ways to deliver value to your customers.
  • Crafting Go-To-Market Strategies: Figure out what motivates customers and learn how to put these into practice before investing.

You can complete this course as a stand-alone or as part of Wharton’s Business Foundations Specialization.

If you choose the specialization, you can finish a Capstone Project where you prepare a strategic analysis and proposed solutions to a real business. That’s why this is one of the best marketing courses on Coursera.

If you’re ready to learn from some of the best marketing professors in the world, take this course and start your journey.

2. Foundations of Digital Marketing and E-commerce – Offered by Google

If you want to start a career in digital marketing and e-commerce, this is the best Coursera digital marketing course. It covers best practices for digital marketing channels and is taught by industry experts from Google.

Why we like this marketing course

  • Learn best practices from Google experts that work in marketing and e-commerce.
  • Learn practical digital marketing skills to help you with your current and future projects.
  • Part of Google Digital Marketing & E-commerce Professional Certificate.
  • Conduct hands-on activities in digital marketing and e-commerce to build your skills and prepare for the job. 

Course details

  • Almost 260,000 students enrolled.
  • 4.8 out of stars with 6,208 ratings.
  • Earn a Shareable Certificate upon completion.
  • 100% online. Start and learn on your schedule.
  • 18 hours to complete.

Course Description

The Foundations of Digital Marketing and E-commerce course offered by Google is meant to provide students with an understanding of digital marketing and e-commerce. The course also prepares digital marketers and students for careers in digital marketing and e-commerce by teaching them about job responsibilities, the customer journey, and much more.

  • Understand the role of digital marketing and e-commerce within an organization.
  • Define the customer journey across digital platforms and the process of creating customer journey maps.
  • Describe the concept of a marketing funnel.
  • Understand digital marketing and e-commerce strategy

This course is best suited for those who want to start a career in digital marketing and e-commerce. With the digital marketing training you gain from this course, you’ll be equipped with the skills necessary to begin your journey as a digital marketer.

3. Marketing in a Digital World – Offered by the University of Illinois

If you want to learn how to use digital marketing tools and technology effectively in your marketing strategy, this is one of the most popular courses on Coursera.

Why we like this marketing course

  • Marketing in a Digital World is one of the most popular and best marketing courses on Coursera.
  • Rated by Class Central as one of the Top 50 MOOCs of All Time.
  • Can be applied towards a graduate degree or certificate from the University of Illinois.

Course details

  • Over 540,000 students enrolled.
  • 4.7 out of 5 stars with over 16,666 ratings.
  • You can earn credits from the University of Illinois at Urbana-Champaign, that count towards a Master of Business Administration (iMBA)
  • Earn a Shareable Certificate upon completion.
  • 100% online. Start and learn on your schedule.
  • 29 hours to complete.

Course description

With this course, you’ll explore how emerging digital technologies are changing the marketing landscape. You will learn digital marketing and how the Internet, mobile marketing, and 3D printing tools impact firms and consumers.

  • Understand how digital tools are changing the nature of marketing.
  • Explain how digital tools let customers can play a significant role in developing, promoting, and pricing products.
  • Get a new perspective on digital marketing with fresh concepts, tools, and case studies.

This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. After completing this course, you can apply for the iMBA and get credits for this course toward your degree.

Best social media marketing courses on Coursera.jpg

4. Introduction to Social Media Marketing – Offered by Meta

Meta’s course on social media marketing provides a comprehensive introduction to the best practices and strategies for leveraging social media marketing.

Why we like this marketing course

  • Good for any level of marketing experience.
  • This course will help you build a solid foundation for social media marketing.
  • Gain skills that will allow you to make your social media marketing more successful.
  • Must have a Facebook and Instagram account.

Course details

  • Over 266,000 students enrolled.
  • 4.8 of 5 stars with over 9,957 ratings.
  • Course 1 of 6 in the Meta Social Media Marketing Professional Certificate.
  • Earn a Shareable Certificate upon completion.
  • 100% online. Start and learn on your schedule.
  • 15 hours to complete.

Course description

In this course, you will learn the basics of social media marketing. This includes understanding social media marketing, its history, and the different types of popular social media platforms available. You will also discover how to select a channel that best suits your needs, set goals and objectives, and identify your target audience.

  • Learn the basics of social media marketing.
  • Understand the different types of social media channels available.
  • Learn how to select a social channel that best suits their needs.
  • Identify their target audience and choose the right social media platform.
  • Learn about setting goals and objectives for social media advertising campaigns.

This course is the best place to start if you want to learn more about social media marketing and build a more successful strategy.

5. Social Media Management – Offered by Meta

This course will teach you how to create and manage social media content. It’s great for anybody who wants to understand best practices and strategies for social media management.

Why we like this marketing course

  • You’ll learn how to write captivating social media posts.
  • This course will help you establish an ongoing process for monitoring trends.
  • Enables you to analyze data collected from social media analytics tools to make your content more effective.

Course details

  • Over 100,000 students enrolled.
  • 4.9 out of 5 stars with over 3,574 ratings.
  • Course 2 of 6 in the Meta Social Media Marketing Professional Certificate
  • Earn a Shareable Certificate upon completion.
  • 100% online. Start and learn on your schedule.
  • 12 hours to complete.

Course description

This Social Media Management Course by Meta introduces the best practices and strategies for leveraging social media marketing. This course is perfect for any level of marketing experience and will help you build a solid foundation for social media marketing.

  • Create business accounts for Facebook and Instagram.
  • Develop a content calendar.
  • Evaluate social media content and performance.
  • Build a brand and voice for social media.
  • Learn to manage social media accounts.

If you want to learn the best practices and strategies for managing your social media presence taught by the best in the industry, then this course is for you.

Best SEO courses on Coursera.jpg

6. Google SEO Fundamentals – Offered by the University of California Davis

Search engine optimization (SEO) is fundamental to any digital strategy. The Google SEO fundamentals course will teach you the best practices and strategies for optimizing your website to increase its visibility in Google’s search results.

Why we like this marketing course

  • The course is highly rated, with over 120,000 students.
  • SEO feels intimidating, but this course shows that anyone can increase their website’s visibility.
  • You’ll learn how to use Google analytics.
  • The course is taught by an SEO expert with a 4.76/5 student rating.

Course details

  • 124,599 students enrolled.
  • 4.8 out of 5 stars with over 3,084 ratings.
  • Earn a Shareable Certificate upon completion.
  • 100% online. Start and learn on your schedule.
  • 29 hours to complete.

Course description

You’ll be able to gain a deep understanding of how search engine algorithms work and the critical elements for creating an effective SEO strategy, including what keywords you should use.

  • Learn how search engine algorithms work.
  • Understand the key elements of an effective SEO strategy.
  • Discover best practices for content marketing, creating landing pages, and ranking content higher in search engine results.
  • Gain confidence in understanding Google’s webmaster guidelines, best practices, and policies.
  • Explore best practices for optimizing images, video clips, and other multimedia.
  • Learn the best ways to measure SEO performance and success.

This course is best for marketing professionals who want to understand search engine algorithms and gain confidence in creating an effective SEO strategy.

7. Advanced Search Engine Optimization Strategies – Offered by the University of California Davis

Why we like this marketing course

  • Learn how to find and fix website problems
  • Make your site more visible online.
  • Improve your site’s organization and make pages load faster.

Course details

  • 4.5 out of 5 stars with 504 ratings.
  • 46,573 students enrolled.
  • Earn a Shareable Certificate upon completion.
  • 100% online. Start and learn on your schedule.
  • 25 hours to complete.

Course description

The course covers various topics, from technical strategies to driving more traffic on the site, such as content localization and global team alignment.

  • Learn how to optimize local searches by leveraging social media in their campaigns.
  • Identify key metrics for reporting success or failure rates.
  • Use SEO tools that provide data to evaluate competitors.
  • Conduct data analysis to determine insights and value.

This advanced SEO course is best for marketers who want to understand how local searches, social media, and data analysis can optimize their SEO strategy.

Best marketing analytics courses on Coursera.jpg

8. Customer Analytics – Offered by Wharton Business School

Why we like this marketing course

  • You will have the opportunity to learn from four of Wharton’s top marketing professors.
  • You will have a comprehensive understanding of customer analytics and how it can be used to inform business decisions.

Course details

  • Over 250,000 students enrolled.
  • 4.6 out of 5 stars with 11,222 ratings.
  • Course 1 of 5 in the Business Analytics Specialization.
  • Earn a Shareable Certificate upon completion.
  • 100% online. Start and learn on your schedule.
  • 12 hours to complete.

Course description

You will gain an overview of key areas of customer analytics, including descriptive, predictive, and prescriptive analytics. You will also learn how to apply consumer insights to real-world business practices. This course is an excellent opportunity to gain the skills you need to take your career to the next level.

  • Describe the major methods of customer data collection used by companies.
  • Understand how this data can inform business decisions.
  • Describe the primary tools used to predict customer behavior.
  • Communicate critical ideas about customer analytics and how the field informs business decisions.
  • Discuss the history of customer analytics and the latest best practices at top firms.

This course is an excellent fit for marketers who want to understand customer analytics and how it informs business decisions.

9. Marketing Analytics – Offered by the University of Virginia

Why we like this marketing course

  • This course offers a comprehensive look at best practices for marketing analytics.
  • You’ll learn to analyze marketing performance and optimize for ROI.
  • You’ll learn to develop insights into customer preferences and trends.

Course details

  • 308,696 students enrolled
  • 4.7 out of 5 stars with 6,225 ratings
  • Earn a Shareable Certificate upon completion.
  • 100% online. Start and learn on your schedule.
  • 16 hours to complete.

Course description

The course is designed to give students a strong foundation in marketing analytics to predict outcomes and allocate resources confidently.

  • Measure the impact of marketing tactics on brand value.
  • Measure customer lifetime value to evaluate marketing strategies.
  • Evaluate marketing investments to ensure your marketing dollars are spent effectively.
  • Design and interpret regressions to analyze data.

This course will teach you best practices for digital marketing analytics, so you can make strategic decisions that effectively allocate resources. This is perfect for marketers who want to understand how best to measure the impact of their campaigns and allocate resources accordingly.

Wrapping Up: Best Marketing Courses on Coursera

Whether you’re a beginner or an experienced marketer, there are plenty of options on Coursera to help you hone your skills.

These courses will provide the knowledge needed to run successful marketing campaigns in today’s competitive world, from SEO and customer analytics to marketing analytics. And with your Coursera free trial, you have nothing to lose.

Coursera FAQ

Is Coursera Free

Yes, many courses on Coursera are free. You can audit them or pay to earn a verified certificate upon completion.

Are Coursera certificates worth it?

Yes. Earning a certificate isn’t just about the piece of paper but the skills you gain and demonstrate. Plus, having a verified certificate from a top-tier institution like Coursera can be great for your resume or portfolio.

Are Coursera courses recognized?

Coursera is an internationally recognized platform, and its certified courses are well-respected in many industries. Some employers may even accept these credentials as proof of expertise. Plus, you can earn a certificate from some of the best universities in the world, including Stanford University and Princeton University.

How to audit a Coursera course

Enroll in the course you’d like to audit and select the audit option. You won’t be able to submit assignments or earn a certificate, but you will be able to access most of the course content.

How to cancel Coursera

You can cancel your Coursera subscription at any time. First, log into the website, go to your profile page, and select “My Purchases.” From there, you will see an option to cancel your membership.

Whether you’re seeking to learn new skills or demonstrate expertise, Coursera offers a wide range of best marketing courses to help you reach your goals. Get started today with a free trial.

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