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Best Online Marketing Courses to Grow Your Freelance Consulting Business
You want to grow your freelance consulting business, but you don’t know where to begin. You’ve tried learning how to market your business on the internet before, but it never worked for you!
Imagine having the skills and knowledge needed to grow your freelance consulting business. These online marketing courses are designed by experts in digital marketing who have helped thousands of consultants just like you.
The best way to learn digital marketing is through hands-on experience. So, many of these online marketing courses include practical exercises where you can apply what you learn right away.
By taking these courses, you’ll gain the expertise needed to succeed as a consultant and make more money doing work that matters with clients all over the world!
Digital Marketing Courses
1. Professional Certificate in Digital Marketing Fundamentals
Best for freelance consultants that want a comprehensive course taught by professors from a top university.
- Platform: edX
- Offered By: The University of Edinburgh
- Number of Students: N/A
- Rating: N/A
- Professional Certificate: Professional Certificate
- Length: Up to 4 months, 3-5 hours per week
Description: This is an in-depth online marketing course packed with insights and learnings. You’ll discover how marketing creates value and influences perceptions, purchasing, and brand loyalty. Additionally, you learn how successful companies use segmentation and targeting to focus their digital marketing strategy.
You’ll discover why digital marketing matters today- it changes everything! Plus, conduct a competitive analysis to learn how to develop strategies to beat the competition.
Other information:
- Taught by experts from the University of Edinburgh
2. Digital Marketing Masterclass – 23 Marketing Courses in 1
Best for freelance consultants that want an in-depth but high-value course at a lower cost.
- Platform: Udemy
- Offered By: The Video School
- Number of Students: 215K
- Rating: 4.5 out of 5
- Professional Certificate: No
- Length: 34.5 hours
Description: This is one of the best all-in-one courses offered online. You’ll learn everything you need to know about digital, online, and social media marketing. A short description wouldn’t do this course justice. So instead, click the link to view everything included in this course.
Other info:
- Apple, Box, Netflix, and Eventbrite offer this course to their employees.
Social Media Marketing Courses
3. Social Media Marketing Specialization
Best for freelance consultants that want a highly-respected “certification” in social media marketing from a top university.
- Platform: Coursera
- Offered By: Northwestern
- Number of Students: 82K Enrolled
- Rating: 4.7 out of 5
- Professional Certificate: Yes
- Length: Up to 7-months, 2 hours per week
Description: The Coursera Social Medi Marketing Specialization has two goals. First, you’ll gain training to become an influencer on social media by applying social media analytics. Second, you’ll gain the expertise to create a comprehensive social media marketing strategy.
Other info:
- You’ll receive course-specific resources, and if you pay for the Capstone, you’ll receive a market planning toolkit.
4. Social Media Marketing MASTERY | Learn Ads on 10+ Platforms
Best for freelance consultants that aren’t worried about a highly-respected certification but want a lower cost but valuable social media marketing course.
- Platform: Udemy
- Offered By: Course Envy
- Number of Students: 104K Enrolled
- Rating: 4.5 out of 5
- Professional Certificate: No
- Length: 10-hours
Description: In this course, you’ll learn the strategies to build highly converting ads for Facebook, Twitter, Instagram, Pinterest, Google, YouTube, LinkedIn, Tumblr, WordPress, Blogger, etc. They continuously update the course to provide the latest information for over 10+ social media platforms.
In addition, the course creators will teach you to optimize your social media accounts.
LinkedIn Marketing Courses
5. LinkedIn Freelancing: Your Guide to Finding Clients through LinkedIn
Best for freelance consultants that want specialized training on marketing and lead generation using LinkedIn.
- Platform: Skillshare
- Offered By: Christopher Dodd, Web Developer / Educator
- Number of Students: 1.9K Enrolled
- Rating: N/A
- Professional Certificate: Course Only
- Length: 49-minutes
Description: LinkedIn is the premier location to market your freelance consulting services online. This short course covers lessons learned from marketing freelance services on LinkedIn. More specifically, it teaches you how to unlock opportunities for working with clients through the platform.
Other information
- For a class project, you’ll update your LinkedIn profile for your specific niche. Then gain feedback to improve your profile.
6. LinkedIn Marketing Lead Generation for B2B Sales and Coaches
Best for freelance consultants that want to learn specialized lead generation skills using LinkedIn.
- Platform: Udemy
- Offered By: Digital Life Academy
- Number of Students: 19.7K Enrolled
- Rating: 4.5 out of 5
- Professional Certificate: Course Only
- Length: 5 hours
Description: Most people who want to sell on LinkedIn fail because they don’t have a system. But, once you do, the results will speak for themselves!
This LinkedIn Marketing course will teach how consultants in B2B industries use an established strategy to get high-quality leads consistently without cold calling! Once you complete the course, you’ll know how to leverage your time and money.
Other Information
- Apple, Box, Netflix, and Eventbrite offer this course to clients.
Facebook Marketing Courses
7. Facebook Social Media Marketing Professional Certificate
Best for freelance consultants that want a highly-respected Facebook Marketing certification direct from the source, Facebook.
- Platform: Coursera
- Offered By: Facebook
- Number of Students: 180K Enrolled
- Rating: 4.9 out of 5
- Professional Certificate: Certificate
- Length: Self-paced, up to 7-months
Description: Whether you’re a total beginner or have been working in digital marketing for a long time, this six-course program will help you. The course is taught by experts from Facebook and Aptly.
Upon successful completion of the program, you’ll have a Coursera and Facebook Digital Marketing Associate Certification.
In addition, your certification will prove to your freelance consulting clients that you have skills in social media marketing.
Other information:
- 38% of students started a new career after completing this specialization
- Beginner Level. No degree or prior experience is required.
8. Facebook Ads & Facebook Marketing Mastery Guide 2022
Best for freelance consultants that want a lower cost but highly-valuable Facebook marketing course.
- Platform: Skillshare
- Offered By: Justin OBrien, Facebook Ads Expert
- Number of Students: 12K Enrolled
- Rating: N/A
- Professional Certificate: Course Only
- Length: 48 Lessons (11h 4m)
Description: Facebook is an essential tool for any freelance consultant. In this course, you will learn everything from beginner level up through advanced strategies. You gain the skills needed to increase conversions and save money in the process!
You learn to create and use all types of Facebook ads. As a result, you’ll grow your page likes and engagement rates. Plus, learn how to get new consulting clients through Facebook marketing!
Join this course now if you want to grow your business with the power of Facebook marketing.
Other information:
- Lifetime access with new content added regularly
- The teacher responds to questions
8. Facebook Ads & Facebook Marketing MASTERY 2022 (Same course as above, but a different platform)
Best for freelance consultants that want a lower cost but highly-valuable Facebook marketing course.
- Platform: Udemy
- Offered By: Coursenvy
- Number of Students: 188K Enrolled
- Rating: 4.6 out of 5
- Professional Certificate: Certificate of Completion
- Length: 11 hours
Description: Same description as the course above.
If you’re looking to grow your freelance consulting business, online marketing courses are the perfect way to do it They’ll give you practical experience that will help you start making more money right away with clients all over the world!
You can pick a short-term course or go for a course that provides a professional certification. Either way, you’ll learn the skills and knowledge that will help your freelance consulting business grow.
