You’re interested in digital marketing but want to know how much a digital marketing strategist makes? We completely understand.
We’ve compiled average salaries from several sources to help provide a range for a digital marketing strategist salary.
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Digital Marketing Strategist Salary
The average salary for a Digital Marketing Specialist in the United States is between $53,000-$74,000 per year, depending on your source.
- Glassdoor: $71,285
- Ziprecruiter: $60,281
- Salary.com: $73,760
- Payscale: $53,549
However, the salary for a digital marketing strategist can significantly vary depending on experience and location.
And if you’re a freelance digital marketing strategist, you can charge between $50-$500 per hour. Your hourly rate depends on your experience, specialty, and what the market will bear in your area.
Determining freelance consulting rates can be challenging. Not to worry. We have a free rate calculator to help you set the best price for your business. Click here to download our free calculator.
What Do Digital Marketing Strategists Do
A digital marketing strategist is responsible for developing, managing, and executing an effective digital marketing strategy.
To be successful in this role, one must have experience with digital marketing, including SEO, social media, content marketing, and lead generation.
Where Do Digital Marketing Strategists Work?
Digital marketing strategists work with different teams within an organization, such as the product development team, the sales team, and the marketing team.
They also work with different customers, including small businesses, large enterprises, and government agencies.
Digital marketing strategists can work directly for an organization, at a marketing agency, or as a freelance digital marketing strategist.
Digital Marketing Strategists Job Requirements
To be a digital marketing strategist, you typically need at least five years of experience working in digital marketing.
You also need to understand digital marketing, including SEO, social media, content marketing, and lead generation.
Additionally, you should have excellent communication and project management skills.
If you want more information on a career in digital marketing, read our article on 12 Signs You’re Ready for a Career in Digital Marketing.
Steps to Become a Digital Marketing Strategist
Step 1: Get a degree in marketing, advertising, communications, business, or a related field.
While you don’t necessarily need a degree to become a digital marketing strategist, it can be helpful to have a bachelor’s degree in marketing, advertising, communications, business or a related field.
Step 2: Get experience working in digital marketing.
You can get experience working in digital marketing as an intern, an entry-level digital marketing specialist, or an assistant digital marketing strategist.
Step 3: Develop your skills.
In addition to having experience working in digital marketing, you should also develop your skills in all aspects of digital marketing, including SEO, social media, content marketing, and lead generation.
You can develop your skills by taking online courses, attending conferences, and networking with other digital marketing professionals.
Step 4: Get certified.
While not required, getting certified in digital marketing can help you stand out from other job candidates.
There are many different digital marketing certifications, but some of the most popular include Google AdWords, HubSpot Inbound Marketing, and Hootsuite Social Media.
Step 5: Find a job or freelance clients.
Once you have experience and skills in digital marketing, you can start looking for jobs as a digital marketing strategist or start a business as a freelancer.
You can find jobs as a digital marketing strategist on job boards and marketing agencies or contact businesses directly.
If you’re interested in starting your own business, check out our guide on How to Become a Marketing Consultant
Digital marketing is one of the most exciting and in-demand career fields today. Plus a digital marketing strategist salary isn’t too bad!
If you’re passionate about marketing and have the drive to succeed, a career as a digital marketing strategist could be the perfect fit for you.
