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How to Become a Digital Marketer With No Experience (2023)

You may be thinking that you need years of experience before becoming a freelance digital marketer. This is the completely wrong mindset. Instead, take the steps below, and you'll be well on your way to a successful career.

So you want to learn how to become a freelance digital marketer with no experience, but you don’t know where to start. 

It can be tough to break into the freelance digital marketing world without experience. Most people will tell you that you need years of experience before even thinking about freelancing.

Don’t let your lack of experience stop you!

Becoming a freelance digital marketer with no experience is not as tricky as you think. However, there are a few things that you can do to get started and prove yourself in the field. 

What Does a Freelance Digital Marketer Do?

A freelance digital marketer helps businesses promote and sell their products or services online. As a freelance digital marketer, you will be responsible for creating digital content, online marketing campaigns, managing social media accounts, and driving traffic to websites. 

What Skills Do You Need to Become a Freelance Digital Marketer

While you don’t need years of experience to become a freelance digital marketer, there are some digital marketing skills that you should have. 

First, you should have a basic understanding of marketing principles and digital marketing strategy. This understanding will help you create effective digital marketing campaigns and understand how to measure their success. 

You should also be familiar with social media platforms like Facebook, Twitter, and Instagram. As a freelance digital marketer, you will create and manage social media accounts. 

Next, you need to understand Google Analytics and Google Seach Console.

Finally, you should have some experience driving traffic to websites. You drive traffic through SEO, paid advertising, or social media. 

More specifically, a few technical skills that would be useful as a freelance digital marketer include:

Content Writing and Copywriting

You need to be skilled at content creation and able to write effective copy if you want to be a freelance digital marketer. Content creation includes writing headlines, calls to action, and blog posts tailored to a target audience. 

Search Engine Optimization (SEO)

Digital marketing professionals are good at driving traffic to websites through SEO. SEO involves optimizing website content, titles, and descriptions to rank high in search engines. 

Paid Advertising

As a freelance digital marketer, you should also be familiar with digital advertising. Paid Ads include search engine marketing, social media advertising, and other forms of digital ads.  

Email Marketing

Email marketing is another effective way to promote businesses online. As a freelance digital marketer, you should be able to create and send email campaigns. 

Social Media Marketing (SMM)

You will need to be familiar with social media platforms like Facebook, Twitter, and Instagram. SMM includes creating and managing social media accounts. 

Marketing & Web Analytics

Digital marketers need to be good at measuring the success of their campaigns. This skill involves using marketing and web analytics tools to track metrics like website traffic, leads, and conversions. 

Digital Marketing Certifications

Since you don’t have experience, one way to prove your skills and start your digital marketing career is by getting an industry-recognized certification. There are many digital marketing certifications available online. Some are free but highly respected.

Digital marketing courses can help you learn the necessary digital marketing tools, skills, and knowledge to become a freelance digital marketer. 

Example Online Digital Marketing Certifications:

Inbound Marketing Certification from HubSpot (Free)

HubSpot’s Inbound Marketing Certification is one of the most popular digital marketing certifications available. It’s also one of the most respected. The certification is free and takes about 4-5 hours to complete. 

Link: https://academy.hubspot.com/courses/inbound

Google Ads Certification (Paid)

The Google Ads Certification, offered through SkillShop, is a professional accreditation that Google offers to those who demonstrate proficiency in basic and advanced aspects of Google Ads.

Link: https://skillshop.withgoogle.com/

Meta Blueprint Certification (Paid)

The Meta Blueprint Certification is a professional accreditation that Facebook offers to those who demonstrate proficiency in basic and advanced aspects of Facebook Marketing.

Link: https://www.facebook.com/business/learn/certification

Content Marketing Certification from Copyblogger 

Copyblogger’s certification is designed to teach you how to create and market compelling content that attracts visitors, converts prospects into customers, and turns customers into raving fans.

Link: https://copyblogger.com/certified-content-marketers/

Email Marketing Certification from Hubspot (Free)

Hubspot’s email marketing certification will teach you how to create and send email campaigns that turn prospects into leads, customers, and raving fans.

Link: https://academy.hubspot.com/courses/email-marketing

If you’re looking for a certification program through a college or university, there are many continuing education programs in digital marketing.

Example University Digital Marketing Certifications

USF Digital Marketing Certificate Program

The USF Digital Marketing Certificate Program is an excellent way to become a digital marketing expert. The program consists of eight self-paced modules, and you can apply the concepts you learn to any current projects you have. In addition, you’ll be learning from experts who guide you through solving real-world challenges with best practices used within top companies.

And when you’re finished, you’ll have a strong skill set and a unique, personalized Digital Marketing Portfolio.

Oklahoma State University Digital Marketing Certificate

The Oklahoma State Digital Marketing Certification is a 10-week course where you’ll learn all about core digital marketing concepts, from understanding strategy and tactics to mastering various channels.

Upon completion, you’ll earn a Digital Marketing Certificate of Completion from OSU – plus three valuable technology certifications from Google Adwords, Google Analytics, and Hubspot.

Columbia Digital Marketing Certificate

Columbia University’s Digital Marketing Certificate is a unique program that will give you the skills and knowledge to succeed in today’s digital age. The program includes expert instruction from David Rogers, Faculty of Executive Education, Columbia Business School. You’ll learn how to create customer engagement plans, use social media effectively, and measure your results.

Plus, you’ll get invaluable insights into the latest trends and best practices in digital marketing. Earn a certificate of participation from Emeritus & Columbia Business School Executive Education after completing this highly interactive online course.

Challenges of Freelance Digital Marketing

While freelance digital marketing has many benefits, there are also some challenges you should be aware of. 

The biggest challenge is finding clients. As a freelancer, you need to seek out clients and pitch your services proactively. Unfortunately, finding clients can be difficult, especially if you don’t have experience. 

Another challenge is that you will need to wear many hats as a freelance digital marketer. You will need to be familiar with a wide range of marketing channels and strategies. 

And lastly, you will need to keep up with the latest trends and changes in the digital marketing world. Keeping up can be difficult, as the industry is constantly evolving. 

Benefits of Freelance Digital Marketing

Despite these challenges, freelance digital marketing allows you to get experience and build your portfolio while working from home. 

And it can be a great way to earn income. As a freelance digital marketing consultant, you can charge hourly rates or project-based fees. 

You can make your own hours and work as much or as little as possible. 

Plus, freelance digital marketing allows you to choose your own clients and projects. This flexibility means you can work with companies or brands you are passionate about.

So if you’re looking for a way to get started in digital marketing, freelance marketing could be the perfect option.

Digital Marketer Salary

The average salary for a freelance digital marketer is $50-$100 per hour. But this will vary depending on experience, the type of project you’re working on, and your pricing strategy. 

Many freelance digital marketers charge between $100-$500 per hour.

For example, if you have experience, you might be using a project rate instead of an hourly rate. A project rate is a set fee that you charge for a specific project. For example, your project rate could be $5,000-$50,000 or more.

Or some consultants use a value-based pricing strategy. Value-based pricing is where you charge based on the value you bring to the client. So, for example, if you do a conversion rate optimization project for an e-commerce client and help them increase their sales by 10%, you might charge 10% of that increase. 

But if you’re just starting, you might want to use an hourly rate to get some experience under your belt. Then, once you have a few projects under your belt, you can start raising your rates or trying other types of fee structures.

However, no matter what, as a freelance digital marketer, you’ll have the ability to choose your own rates and work with clients that you’re passionate about.

How to Become a Digital Marketer With No Experience: 9 Steps

1. Pick a niche

You might be tempted to try to be a Jack-of-all-trades when you first start. However, it’s important to niche down and focus on ONE specific area of digital marketing to become an expert. In addition, being a specialist will make you more attractive to potential clients looking for someone with your particular skill set. Expand later.

2. Get certified

Many online marketing courses offer certification upon completion. Industry-recognized certifications show potential clients that you have the necessary skills to complete the job.

3. Work for free to build a small portfolio

It might be necessary to work for free to build up your portfolio, formal experience and demonstrate your abilities when you first start. Then, once you have some excellent examples of your work, you can begin charging for your services.

4. Gain testimonials and case studies

A great way to show off your work and get more clients is to have testimonials and case studies from previous clients. These can be placed on your website or used during the sales process.

Testimonials and case studies are social proof. They show that other people have used your services and been happy with the results. Social proof is a great way to build trust with potential clients.

5. Build a website and showcase your results

If you can build a website that generates traffic and converts visitors into customers, you will have no problem finding clients willing to pay for your services.

6. Share the latest trends

The digital marketing landscape is constantly changing, so it’s essential to stay up to date with the latest trends to offer your clients the best possible service. In addition, you will be more likely to land high-paying clients when you can show that you are an expert in your field.

7. Build your brand 

As a freelance digital marketer, your personal brand is just as important as the results you deliver. Make sure you create a strong online presence and develop an excellent reputation to attract more clients.

8. Build your network

Freelance digital marketers need to have a strong network to be successful. So get connected with other professionals in the digital marketing community and make sure you are visible on social media.

You can become a freelance digital marketer with no skills by following these tips. Remember to consistently learn and improve your craft to deliver the best possible results to your clients.

9. Get paid clients

Now you’re ready to start getting paid clients. Reach back out to the clients you provided digital marketing services for free. Use your network to help find paying clients. Or start cold outreach to new clients and offer your services.

If you want to learn more, read our articles on:

Wrap Up: How to Become a Digital Marketer With No Experience

So, if you’re looking to become a freelance digital marketer, follow these tips and stay up-to-date on the latest trends. Then, come back to The Weekly Consult to stay up to date.

It’s essential to have a solid personal brand and be visible online so that potential clients can find you. And most importantly, deliver excellent results to your clients so they will recommend you to others. Are there any other tips you would add to this list? Let us know in the comments below.

Stewart Swayze
Stewart Swayzehttps://weeklyconsult.com
Stewart Swayze is the Founder and Chief Editor of The Weekly Consult. He's a B2B Marketing Consultant that supports large companies and private equity firms. He conducts market research, collects VOC, and creates go-to-market strategies. Stewart also conducts commercial due diligence projects for private equity firms. He's lived, traveled, and worked all over the world. In his spare time, he enjoys trail running, walking his dog, dinners with his family, and woodworking.

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