How to Showcase Your Marketing Consulting Business with a LinkedIn Services Page (2023)

Since March 2021, 2 million service providers have joined LinkedIn’s Service Marketplace. To join the Service Marketplace, freelance marketers need to create a LinkedIn Services Page.

What is a LinkedIn Service Page?

LinkedIn Service Pages are dedicated landing pages that showcase your freelance consulting services. You can connect your LinkedIn Profile and LinkedIn Company Pages to your Service Page. Then, when someone visits your profile, the services you are offering are linked right at the top of your profile.

Think of a LinkedIn Service Page as a digital business card for freelance marketers who want to share their portfolio of services with potential clients.

In a Techcrunch interview, LinkedIn product manager Matt Faustman explained that the Service Marketplace currently includes 250 job categories, with the goal of expanding to 500.

What are the benefits of a LinkedIn Services Page

First, it’s free. Yes, free.

Second, your Service Page allows you to make your freelance consulting services more discoverable on LinkedIn and search engines like Google.

Third, anyone on LinkedIn with a Company Page can create a LinkedIn Services Page.

Forth, potential clients can reach out to you, regardless of connection degree.

Fifth, you can showcase your freelance consulting services on LinkedIn, viewed by over 175 million professionals every month.

How does a LinkedIn Service Page Work?

When a potential client visits your service page, they will see if you have mutual connections. They can also see what services you provide and customer reviews. This will help you have an advantage over other freelance marketing consultants.

If a potential client finds a freelance marketer they like, they can immediately send a project request. If the marketing consultant is interested, they respond with a short bid or message to show interest in the project.

The potential client will review the proposals received, then reach out to the freelance marketer to discuss the project’s terms.

You can also use built-in dashboards on your Service Page to manage project requests, proposals, communications, and client reviews. There’s no need to manage multiple communication channels.

However, payment for a consulting project is made through your normal payment process outside of LinkedIn.com.

Steps to create a LinkedIn Service Page

You can build or edit your own LinkedIn Service Page. Here’s how:

1. Log in to your LinkedIn account.
2. Click the “Me” icon at the top of your LinkedIn page.
3. Click the “View Profile” button.
4. Click the “Open to” button.
5. Choose “Providing services.”
6. Review “How it works.“
7. Click the “Continue.” 
8. Fill out the information to set up your page.
9. Click the “Next” button.
10. Review the information for your LinkedIn Service Page.
11. If needed, select the “Make changes” button.
12. Click the “Publish” to finish and make your Service Page viewable.

How to Respond to LinkedIn Services Page Requests

To respond to a request, you’ll need to be logged into your Admin View. The LinkedIn Service Page admin view is a centralized location to manage new service requests from clients. You can respond or decline a client’s service request. If you respond, a project will be created in your admin view once you submit a proposal.

Potential customers may receive up to five proposals for a single service request. So reply fast if you’re interested. Remember, submitting a proposal begins a discussion. But it does not guarantee that the project will be awarded.

If you deny a request, it can’t be undone, and you won’t see it in your admin view anymore.

How to promote your LinkedIn Services Page

LinkedIn provides tools to help freelance marketers promote their LinkedIn Service Page.

1. You can share your LinkedIn Services Page with potential customers through InMail or a standard message to one of your connections. Visit your LinkedIn Services Page, then click “Share Page.” You’ll see an option for Share in a Message.
2. Clicking the Share Page button also allows you to share your services page in a post. When you click this option, LinkedIn will prefill a post for you. But, you can edit the post.
3. Share your Services Page’s unique URL on other social media platforms. For example, you can create a post on Facebook or Twitter, then share the URL.
4. On your website, you should have linked icons that lead people to your social media profiles. For LInkedIn, change the link to your LinkedIn Services page.

In this article, you have learned how freelance marketers can use LinkedIn to increase their freelance consulting services. In addition, you’ve been introduced to the different steps for creating a LinkedIn Service Page and responding to requests from potential customers.

As a marketing consultant, it is important that you promote your page to get noticed by other professionals looking for freelance marketers like yourself. If all of this sounds intimidating, or if you want help enacting these principles into your digital marketing strategy, let us know! We have resources to help you.