You’re interested in becoming a senior marketing manager. That’s a fantastic goal!
But you want to get some insights on what to expect for a senior marketing manager salary. We get it! We’ve done the research, and here’s what you can expect.
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Senior Marketing Manager Salary
The average Senior Marketing Manager Salary in the United States is between $101,000-$126,000 per year, depending on your source.
- Glassdoor: $103,354
- Indeed: $103,945
- Comparably: $126,285
- Payscale: $100,937
What Do Senior Marketing Managers Do
Senior Marketing Managers are responsible for developing and executing marketing plans to grow the business.
They work closely with other members of the marketing team and cross-functional teams to ensure that all initiatives are executed flawlessly and on time.
Senior Marketing Managers also play a crucial role in new product development by providing market insights and guidance on positioning and messaging.
They are also responsible for managing budgets and ensuring that campaigns are cost-effective.
Where Do Senior Marketing Managers Work?
Senior Marketing Managers work at companies of all sizes in various industries. They are most often based in the marketing department but may also work in other departments such as product development.
Senior Marketing Manager’s Job Requirements
To be a Senior Marketing Manager, you will need at least a bachelor’s degree in marketing, business, or a related field.
Additionally, you will need several years of experience in marketing and proven success in executing marketing campaigns.
You will also need strong project management skills and excellent written and verbal communication skills.
Senior marketing managers often lead teams of marketing professionals, so it is also essential to have strong leadership skills.
Steps to Become a Senior Marketing Manager
Step 1: Get a degree in marketing, advertising, communications, business or a related field.
Although a marketing degree is not a requirement, you’ll need marketing skills and expertise to advance in a marketing role.
Step 2: Get experience working in marketing.
You won’t advance into a senior marketing role unless you have at least a few years of marketing experience. So consider taking on internships or entry-level jobs in marketing to get your foot in the door.
Many senior marketing managers start in digital marketing or other roles. Then, they move their way up through promotions or get hired by other companies.
Step 3: Demonstrate success executing marketing campaigns.
Your ability to produce results will be vital in getting promoted to a senior marketing role. Be sure to document and showcase your successes to demonstrate your value to potential employers.
Step 4: Develop strong project management skills.
As a Senior Marketing Manager, you’ll ensure that campaigns are executed on time and within budget. This will require excellent project management skills.
Step 5: Hone your written and verbal communication skills.
You’ll need to be able to communicate clearly and effectively to persuade others to buy into your campaigns.
Step 6: Develop your people management and leadership skills
As a Senior Marketing Manager, you’ll likely be leading a team of marketing professionals. Therefore, it is crucial to have strong leadership skills.
Consider taking on additional responsibilities at work or in your community to develop your people management skills.
Step 7: Gain marketing certifications.
Although not required, marketing certifications can help you stand out from the competition. The American Marketing Association offers several certifications.
You can also gain specific certifications in social media, digital marketing, and other marketing specialties.
Step 8: Find a job through networking
Finding a job by applying through job sites is a waste of time. Instead, networking is the best way to get your foot in the door. Get connected with as many people as you can, and let them know you’re looking for a Senior Marketing Manager role.
Go to professional conferences, meetups, and other events in your industry. Also, attend networking events specifically for marketing professionals.
LinkedIn is also a great way to connect with Senior Marketing Managers and other marketing professionals. Join relevant groups, and participate in discussions.
You can also look for job postings on LinkedIn, but don’t stop there. In order to get hired, you’ll need to network your way into the company.
Wrapping up
Now you know what to expect from a senior marketing manager salary. Senior marketing managers are responsible for planning and executing marketing campaigns.
They also develop relationships with clients, manage teams of marketing professionals, and track campaign performance.
If you want to become a Senior Marketing Manager, the best way to get a job is to have proof of your success and network with as many people as you can.
