What is Marketing Research (Video)

Why is Marketing Research Important

What is marketing research?

Marketing research is the process of gathering, analyzing, and interpreting information about markets, customers and competitors.

In this video, you’ll learn:

  • What is Marketing Research
  • Why is Marketing Research Important
  • Marketing Research Methods
  • The Benefits of Marketing Research
  • The Limitations of Marketing Research
  • Marketing Research Example
  • Marketing Research Process
  • The Future of Marketing Research

Plus, I provide you with a few other resources to learn the fundamentals of marketing, gain marketing advice and learn about marketing news, trends, and tools.

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Extra Video 1: What is the first step in the marketing research process –

Extra Video 2: What Are the Steps of the Marketing Research Process in Their Correct Sequence –

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Stewart Swayze
Stewart Swayze
Stewart Swayze is the Founder and Chief Editor of The Weekly Consult. He's a B2B Marketing Consultant that supports large companies and private equity firms. He conducts market research, collects VOC, and creates go-to-market strategies. Stewart also conducts commercial due diligence projects for private equity firms. He's lived, traveled, and worked all over the world. In his spare time, he enjoys trail running, walking his dog, dinners with his family, and woodworking.

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