What Is the First Step in the Marketing Research Process (Video)

What is the first step in the marketing research process?

In this video, we will go over the first step in the marketing research process.

We’ll cover:

  • The first step in the marketing research process
  • Why the first step in the market research process is the most important
  • A real-world example of the first step of the market research process
  • An abbreviated version of the steps in the marketing research process

Plus, I provide you with a few other resources to learn the fundamentals of marketing, gain marketing advice and learn about marketing trends, news, and tools.

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Extra Video 1: What Are the Steps of the Marketing Research Process in Their Correct Sequence –

Extra Video 2: What is marketing research –

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Stewart Swayze
Stewart Swayze
Stewart Swayze is the Founder and Chief Editor of The Weekly Consult. He's a B2B Marketing Consultant that supports large companies and private equity firms. He conducts market research, collects VOC, and creates go-to-market strategies. Stewart also conducts commercial due diligence projects for private equity firms. He's lived, traveled, and worked all over the world. In his spare time, he enjoys trail running, walking his dog, dinners with his family, and woodworking.

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