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8 Reasons Why Marketing Is Not A Good Major

It’s no secret that marketing is a critical function for any business. After all, the marketing department’s job is to create and execute campaigns that generate awareness and interest in a company’s products or services. So you may be asking why I’m not writing an article about why marketing is not a good major.

Despite its importance, not everyone believes that marketing is a good major. And in this article, I will explore 8 reasons marketing is not a good major.

And we’ll provide you with some alternatives to think about pursuing instead of a 4-year degree.

Why You Should Not Major in Marketing

1. The return on investment for college is low.

The return on investment for college is low, as tuition costs have steadily increased over the last 30 years. This means that students will end up with a lot of debt. In addition, only about 92% of all student debt is federal student loans, with the remaining amount being private student loans.

Finally, 55% of students from public four-year institutions had student loans in 2016, and 57% of students at private nonprofit four-year institutions took on education debt.

According to Forbes, “2022 Student Loan Debt Statistics: Average Student Loan Debt”

  • The cost of college has steadily increased over the last 30 years. In that timeframe, tuition costs at public four-year colleges grew from $4,160 to $10,740 and $19,360 to $38,070 at private nonprofit institutions (adjusted for inflation).
  • $28,950 owed per borrower on average.

2. Traditional universities are teaching outdated marketing principles.

Many college marketing professors are still teaching outdated marketing principles. Looking through many marketing classes offered by universities, they need to catch up with the rapidly changing marketing landscape.

The principles they’re teaching are based on a world where mass media was the primary way to reach consumers, and there was no such thing as social media or digital marketing.

3. You’ll waste at least two years taking classes you might never use.

Your first two years in college are spent taking general education classes. This means you’ll waste a lot of time and money taking classes with nothing to do with marketing.

Most students will only use some of the things they learn in their general education classes.

4. University graduates are not learning the soft skills needed to perform in the corporate world.

Businesses have complained for years that university graduates lack the soft skills to succeed in the corporate world. These include interpersonal communication, teamwork, time management, and problem-solving.

According to the Society of Human Resource Management (SHRM), nearly 75% of employers say they have difficulty finding graduates with soft skills.

5. University graduates are not learning marketing hard skills required to succeed in marketing.

If you’re not learning about Digital or Social Media Marketing, you’re not being taught the skills required to succeed in marketing.

And even if your university teaches classes in those areas, you’ll only learn the theory. You won’t be learning the practical skills needed to do the job.

In addition, many university marketing professors have very little real-world experience.

6. By the time you graduate, what you learned in university will be outdated.

The industry is constantly changing, so you’ll have to stay on top of the latest trends. Unfortunately, this means that much of what you learn in university will be outdated by the time you graduate.

Innovation happens fast. New technology and AI are changing the landscape of marketing. What works today may not work tomorrow. So you’ll spend 2-4 years learning about something that may not even be relevant when you graduate.

7. You’ll have to start at the bottom and work your way up.

Once you graduate, you’ll have to start at the bottom and work your way up. Again, this is because you won’t have any real-world experience. And even if you get a marketing job, you’ll likely be doing entry-level work.

You’ll work on boring projects and not have many responsibilities. It will be long before you work up to more exciting and challenging projects.

But if you earn a 10-week certificate and become a freelance marketer, you’ll gain experience and responsibility at least 2-years before students at a 4-year university.

8. You don’t NEED a 4-year marketing degree to be a successful marketer.

Companies are starting to hire marketers with industry-recognized certifications instead of 4-year marketing degrees. The reason is that these certifications show that the person has the specific skills and marketing training required to be a successful marketer.

Many of these certifications only take 3-6 months to complete and cost significantly less than a 4-year degree.

For example, you can earn an 18-week online Facebook Digital Marketing Certificate through a Pathstream partner while paying as low as $196 per month. With Pathstream, 97% of students achieve their career goals within 1 year of completing the program.

Or you can take an online 10-week Digital Marketing Certificate Course with Greenfig for less than $2,500. You’ll earn three technology certifications + a certificate of completion.

Why An Industry-Recognized Marketing Certificate Could Be Your Best Option

You’ll spend four years and thousands of dollars to earn a university marketing degree. But you can get an industry-recognized marketing certificate in as little as ten weeks and for a fraction of the cost.

After getting your certificate, you could get the same entry-level job as someone with a 4-year marketing degree. But you’ll have less debt and more job experience.

Or you could start a freelance marketing business and work with small business owners to gain valuable real-world experience and skills. Then when you’re ready, you can move from being a freelancer to starting a marketing consulting business.

You can earn $25 to $50 per hour as a freelance marketer. But as a marketing consultant, you can charge $200 to $400 per hour. Although, I wouldn’t recommend charging by the hour.

Wrapping up: 10 Reasons Why Marketing Is Not A Good Major

There you have it. 10 reasons why marketing is not a good major.

Marketing is not a wrong career choice. On the contrary, it’s a great career choice. But getting a 4-year marketing degree is not always the best way to start marketing.

For some, getting an industry-recognized marketing certificate from a reputable program is better. You’ll save time and money and have the practical skills employers are looking for.

Is getting a 4-year marketing degree the best way to start marketing? Or is an industry-recognized marketing certificate a better option? Let me know in the comments.

Frequently Asked Questions (FAQ)

Can I get a job in marketing without a 4-year degree?

Yes, you can get a job in marketing without a 4-year degree. Many employers are now hiring marketers with industry-recognized certifications instead of 4-year marketing degrees.

What is the best way to get started in marketing?

The best way to get started in marketing may vary depending on your situation. For some, a 4-year marketing degree may be the best option. But for others, an industry-recognized marketing certificate may be a better option.

How much does a 4-year marketing degree cost?

The cost of a 4-year marketing degree will vary depending on your school. However, you can expect to pay tens of thousands of dollars for a 4-year marketing degree.

How long does it take to get an industry-recognized marketing certificate?

The time it takes to get an industry-recognized marketing certificate will vary depending on your chosen program. However, many of these programs can be completed in as little as ten weeks.

How much does an industry-recognized marketing certificate cost?

The cost of an industry-recognized marketing certificate will vary depending on your chosen program. However, these programs can be completed for less than $2,500.

What are the benefits of getting an industry-recognized marketing certificate?

There are several benefits to getting an industry-recognized marketing certificate. These include saving time and money, having less debt, and having more job experience.

What are the disadvantages of getting an industry-recognized marketing certificate?

There are a few disadvantages to getting an industry-recognized marketing certificate. These include not being able to transfer credits to a 4-year university. And some companies still require a 4-year marketing degree for certain positions.

Will I make more money if I have a 4-year marketing degree?

You will generally not make more money without a 4-year marketing degree. You may make less money because of your time and money in your education.

Do I need a 4-year marketing degree to be a successful marketer?

No, you do not need a 4-year marketing degree to be a successful marketer. Many successful marketers have industry-recognized marketing certificates or no formal marketing education.

Stewart Swayze
Stewart Swayzehttps://weeklyconsult.com
Stewart Swayze is the Founder and Chief Editor of The Weekly Consult. He's a B2B Marketing Consultant that supports large companies and private equity firms. He conducts market research, collects VOC, and creates go-to-market strategies. Stewart also conducts commercial due diligence projects for private equity firms. He's lived, traveled, and worked all over the world. In his spare time, he enjoys trail running, walking his dog, dinners with his family, and woodworking.

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